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Nicola Kemp unveils the top marketing moments of the past 12 months.
Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's net revenue from sustainable products.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted clothing.
Energy giant E.ON is bringing in Mumsnet co-founder Justine Roberts to advise on how it can win back consumers amid an atmosphere of growing resentment towards the energy sector.
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.
EDF Energy has appointed Grey Group executive managing director Tamara Ingram to its Stakeholder Advisory Panel, which helps shape the company's business strategy.
