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Microsoft has performed a dramatic u-turn following "candid feedback" from the public, and will now remove the need to connect its upcoming Xbox One console to the web every day and reduce restrictions around sharing games.
AKQA London and Rubber Republic Bristol both bagged Gold Lions in the Cyber Lions digital category, where McCann Melbourne's "dumb ways to die" narrowly missed out on a Grand Prix hat-trick.
Mazda shows off the speed of its MX-5 Miata's folding roof by defeating Lamborghini, Porsche and other heavy hitters in a drag race with a difference.
The merging of Hollywood and gaming technology has handed marketers the ability to create instant, always-on and on-message CG brand ambassadors that nurture more dialogue between consumers and brands, writes Simon Whalley (right), executive producer at content partner Framestore.
The latest viral video hits from Apple, Smirnoff and Ibis Hotels.
Social video expert Unruly evaluates the latest viral campaign from Adobe.
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.
James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).
