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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Come4 launches online film to challenge myths of disability porn

Come4.org, the first user-generated, nonprofit pornography site has launched its first ever online film to debunk the myths of porn.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

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