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General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.
Abbott Mead Vickers BBDO, Engine and DLKW Lowe are among the agencies understood to have made it on to the Government's creative framework, while agencies such as DraftFCB and TMW are on the digital roster.
The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.
A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog for not being clearly identifiable as marketing material.
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
OgilvyOne won the Grand Prix at last night's DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories.
Tesco has gained a victory against arch rival Sainsbury's after contacting the advertising watchdog and calling into question Sainsbury's 'Live Well For Less' strapline.
The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.
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