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Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Canon launches through-the-line EMEA campaign

20 May 2013 | by Magda Ibrahim

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

Army begins recruitment drive despite redundancies

20 May 2013 | by James Swift

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Army begins recruitment drive despite redundancies

20 May 2013 | by James Swift

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

PRWeek TV: CIPR and PRCA agree joint campaign to promote value of PR

20 May 2013 | by Kate Magee

The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.

Getty Images tells a love story in '85 Seconds'

17 May 2013 | by Chloe Smith

Getty Images is pursuing another viral success with '85 Seconds', a film that blends 105 video clips together to tell a love story, following in the footsteps of last year's award winning 'From Love to Bingo' campaign.

Polycell gets cheeky in crack-filler campaign

17 May 2013 | by James Swift

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

Race for Life to share viewer cancer messages in BGT

15 May 2013 | by Louise Ridley

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.

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