MediaCom's Karen Blackett voices apprenticeship radio ad
08 Jan 2013 | by Teresa Fitzherbert
Karen Blackett, chief executive of MediaCom, has voiced a radio ad for the National Apprenticeship Service (NAS).
The Department of Health's Stoptober campaign by Dare was the most creative ad tested by the Radio Advertising Bureau in the second half of 2012, while the overall creative scores improved by more than 3% year on year.
Karen Blackett, chief executive of MediaCom, has voiced a radio ad for the National Apprenticeship Service (NAS).
Rainey Kelly Campbell Roalfe/Y&R has created its first campaign for police and crime commissioners.
Rainey Kelly Campbell Roalfe/Y&R's 'Fire Kills' ad for the Government was the most creatively effective ad tested by the Radio Advertising Bureau in the first half of 2012.
Mind and Rethink Mental Illness are launching a national ad campaign amid the "January blues" to tackle the taboo around mental health.
Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup, which reaches its third round this weekend.
Finance, food and even the FT feature in this year's best radio ads list.
VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
TalkSport, the UTV Media-owned national speech station, is to launch its own ad campaign to promote digital radio on Monday, with a special limerick targeted at its listeners.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.