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Angell hire boosts 4th Screen Advertising team

LONDON - Mobile ad sales agency, 4th Screen Advertising, has appointed former Guardian News and Media sales manager Mark Angell as director of strategic sales.

Nokia adds big names to ad network

LONDON - Nokia, the communications giant, has expanded its mobile advertising network with the addition of some of the biggest publishing names in Europe, including Telegraph Media Group and Five owner RTL Group.

Platform-A unveils iPhone ad targeting operation

LONDON - Platform-A, the division formed in June to bring together AOL's various advertising businesses under one roof, is launching new technology to enable clients to specifically target Apple iPhone users worldwide.

Blyk supports Bacardi B-Live Dance event

LONDON - Blyk, the free ad-funded mobile phone network, has signed a commercial deal with Bacardi, in which it will offer promotional support at tomorrow's Bacardi B-Live dance event.

Five offers viewers and advertisers interactive mobile service

LONDON - Broadcaster Five has set up a new mobile service for viewers, to enable them to text feedback and enter competitions, through a deal with Mobile Interactive Group.

Sky makes key mobile appointments

LONDON - Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain.

MMA seeks public reaction to mobile ad guidelines

LONDON - The Mobile Marketing Association (MMA) has invited the public to give feedback on its global mobile advertising guidelines.

Sky names Lloyd as mobile business chief

LONDON - Sky has appointed business development director Emma Lloyd as the new head of its mobile business.

MediaCom launches mobile specialist

LONDON - WPP agency MediaCom has set up a dedicated mobile division, MediaCom Mobile - the first time a mainstream media agency has done so, it claims.

Trinity to launch mobile web platform for selected titles

LONDON - Trinity Mirror, publisher of the Daily Mirror, is developing a mobile web platform for 12 regional titles and two national newspaper titles.


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