LONDON - Mobile ad sales agency, 4th Screen Advertising, has appointed former Guardian News and Media sales manager Mark Angell as director of strategic sales.
16 Sep 2008
| by Arif Durrani
LONDON - Nokia, the communications giant, has expanded its mobile advertising network with the addition of some of the biggest publishing names in Europe, including Telegraph Media Group and Five owner RTL Group.
LONDON - Platform-A, the division formed in June to bring together AOL's various advertising businesses under one roof, is launching new technology to enable clients to specifically target Apple iPhone users worldwide.
LONDON - Blyk, the free ad-funded mobile phone network, has signed a commercial deal with Bacardi, in which it will offer promotional support at tomorrow's Bacardi B-Live dance event.
LONDON - Broadcaster Five has set up a new mobile service for viewers, to enable them to text feedback and enter competitions, through a deal with Mobile Interactive Group.
LONDON - Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain.
13 Aug 2008
| by Maisie McCabe
LONDON - The Mobile Marketing Association (MMA) has invited the public to give feedback on its global mobile advertising guidelines.
07 Aug 2008
| by Maisie McCabe
LONDON - Sky has appointed business development director Emma Lloyd as the new head of its mobile business.
05 Aug 2008
| by Sarah Crawley-Boevey
LONDON - WPP agency MediaCom has set up a dedicated mobile division, MediaCom Mobile - the first time a mainstream media agency has done so, it claims.
24 Jul 2008
| by Sarah Crawley-Boevey
LONDON - Trinity Mirror, publisher of the Daily Mirror, is developing a mobile web platform for 12 regional titles and two national newspaper titles.