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Hyundai replaces Sanyo as Piccadilly Circus advertiser

29 Sep 2011 | by Arif Durrani

Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today, replacing flagging brand Sanyo which has held the spot since 1978.

BrandMAX speaker preview: Kassan looks at the future of media and technology

15 Aug 2011 | by Staff

In the first of a series of interviews with key speakers at BrandMAX, MediaLink's chairman Michael E Kassan explains how media and brands can exploit the opportunities technology presents.

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