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TalkSport launches first internationally targeted instream ads

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

As The Sun announces paywall plans, will people pay?

News International has followed The Telegraph and announced plans to introduce a paywall at The Sun in the second half of 2013.

Twitter launches advertising API

Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers.

Twitter buys social TV firm Bluefin for around $70m

It's being reported that Twitter has made what is its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relationship between the social network and television.

Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'

Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course of justice as "an expensive sideshow, and a waste of public money."

Media Bitch's Diary 10 May

This week, Bitch has a 99 with Tatler editor Kate Reardon, gets exclusive with Bauer, and catches the polo bug with City AM.

Daily Mail and The Guardian achieve record web highs

Websites for the Daily Mail and The Guardian achieved record highs in November, according to the latest ABC figures.

BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry

In the second of a series of interviews with key speakers at BrandMAX, Ebiquity's managing director Nick Manning, discusses brand optimisation and the media industry.

Beta relaunches TopTipsForGirls.com

Beta is moving further into the online media space by acquiring a full stake in women's advice website TopTipsForGirls.com, originally founded by Kate Reardon, the editor of Tatler magazine.

Media Bitch's Diary 24 June

This week Bitch follows the latest offer for MediaCom's Claudine Collins, runs away with MPG Media Contacts and brings Cannes to book.

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