Volvo makes waves at the cinema
01 Apr 2009 | by Luke Tipping
Challenge: Volvo needed to reinvigorate its image among car consumers with a positioning that meant more than safety and reliability.
Search results
Search filters:
By Publication
- Media Week
By Article Type
- Research
By Industry Sector
-
Media / Entertainment
Click 
to remove filters
UKTV's multiple approach pays dividends
06 May 2009 | by Hannah Wren
Challenge: After the success of Dave and its new entertainment channels, UKTV turned its attention to transforming the factual TV sector. Rebranding any product in a declining sector is a challenge, but this project was even more challenging, with limited budgets in the midst of a global recession.
Feather Brooksbank promotes California
25 Mar 2009 | by Alastair Taylor
Challenge: The client briefed us to deliver a greater number of high-spending holidaymakers to California, while breaking the hold of New York and Florida as tourist destinations.
Doritos goes down the DIY route
11 Mar 2009 | by Staff
Challenge: Research in 2007 highlighted that Doritos' 18 to 24 target audience felt the brand had lost its bold, distinctive edge. Our marketing challenge was to turn brand apathy into advocacy.
Royal Marines campaign pays off
03 Mar 2009 | by Tom le Fanu
Challenge: The Royal Marines' "99.9% of people need not apply" campaign was hard-hitting, but unfortunately put off a lot of people who had the right qualities to apply.
Designers star in Habitat campaign
25 Feb 2009 | by Chloe Howard
Challenge: Terence Conran created a concept that challenged the conventions of English furniture by radiating modernity, believing that furnishings should be influenced as much by the love of home as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.
Nokia martial arts initiative gets people talking
10 Feb 2009 | by Mike Davison
Challenge: Nokia's digital marketing team wanted to do something different to support the launch of the N96 mobile computer, the latest addition to Nokia's N Series.
Regional radio campaign grabs young jobseekers
05 Feb 2009 | by Jenny Biggam
Challenge: Fish4Jobs is the UK's biggest job site, posting jobs relevant to young people. The7Stars wanted to reach the Fish4 target audience on a regional basis, to ensure traffic matched the jobs available on the site. Traditionally, 16 to 24-year-olds are hi-tech gadget freaks.
Mobile campaign reaches dance music fans
27 Jan 2009 | by Christopher Spencer
Challenge: Warner Music released its Very Best of Pure Garage album in the UK at the end of last year, the latest in its ongoing series of Pure Garage DJ-mixed compilations.
NSPCC campaign highlighted ChildLine's wider benefits
13 Jan 2009 | by Sylvia Benaim
Challenge: The NSPCC identified that children commonly view ChildLine as a helpline for abused children, as opposed to a number that can be called at any time.
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
