Does your job title really matter?
03 Mar 2009 | by David Emin
Q: I have just been offered a job at a rival company and although the salary and package are fine, I am concerned the job title is not quite what I want, even though the job is.
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Now is the time to tap into the Generation G zeitgeist
03 Mar 2009 | by Sue Unerman
Trend watching has always seemed fun. Back in the '90s, I worked for a while on the EMEA communication strategies for a sneaker company based in the US.
Will mobile measurement prompt a rise in ad spend?
25 Feb 2009 | by Staff
Mobile industry body GSMA plans to launch an "ABCe for mobile" within months. Could this be the tipping point for mobile advertising after many years of false dawns?
A little less action, a little more conversation
25 Feb 2009 | by Richard Eyre
Ten years ago, the Cluetrain Manifesto crashed into existence, subtitled "The end of business as usual". Its ideas attracted a vast amount of attention and as many passionate adherents as defensive detractors.
Obama's campaign shows that brands can be inclusive
25 Feb 2009 | by Sue Unerman
There are many theories circulating about the mechanics of President Obama's election campaign. Was it the best use of the internet yet - proof that the web can be a great branding communicator?
How to get into the work style groove
25 Feb 2009 | by David Emin
Q: I recently had my annual appraisal and my boss informed me that while I seem to have a certain "style" within my social life, when it comes to work I seem to be lacking a "work style".
Trend for strong to grow stronger is set to continue
25 Feb 2009 | by Steve Barrett
The release of The Nielsen Company's annual agency billings table is always an eagerly awaited event in media-land - and this year is no exception.
When it comes to football, Sky is in a league of its own
10 Feb 2009 | by Steve Barrett
Last week's fiasco during ITV's FA Cup football coverage was another reminder of how far ahead Sky is when it comes to covering our national game.
The next big thing? It's all about the ultimate in self-service
10 Feb 2009 | by Richard Eyre
When I do a speech in my capacity as chairman of the Internet Advertising Bureau, I almost always get the same question: "Viral, apps, widgets ... so what's the next big thing then?"
The key to success is being smart as well as looking smart
10 Feb 2009 | by Sue Unerman
The Bank of England has drawn unwelcome attention to itself by issuing advice to female employees on what to wear in the office.
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London-based intern sought for leading boutique Covent Garden recruitment firm
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