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Virgin Atlantic's fun and engaging campaign is well received by consumers, but may still feel the pinch.
Earlier this month, Global Radio started rebranding nine former GCap radio stations as Heart in the Anglia region, as well as announcing a refreshed line-up for the weekend Heart schedule.
Car maker uses folding cardboard version of the latest Q5 model to illustrate its streamlined qualities.
ITV's The X Factor offers the perfect platform for Xbox360 Lips campaign.
Sky Player previously offered Sky customers and non-Sky customers catch-up on-demand access to a range of Sky content.
Almost two in three telecoms and media companies expect the current downturn to be no worse than the 2000/2001 recession, according to research from Cobalt, the corporate finance specialist. In addition, 59 of the 100 companies questioned said sales growth would be positive in 2009, with by far the...
Striking the right balance between work and leisure is not an easy job.
There can't be many magazines whose planned launch has drawn criticism from the Leader of the Opposition.
Despite the pressures facing the economy, it seems the biggest challenge facing marketers is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers by Affiliate Window found that 31% feel the biggest issue facing them is that there are too many digital marketing...
Quality brands go head to head with Christmas ad campaigns, with both predicted to be pretty merry.
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