Regulator appointed for the direct marketing industry
04 Sep 2008 | by Tristan O'Carroll
LONDON - A new self-regulatory body for the UK's direct marketing industry, The Direct Marketing Commission, launched today (Thursday).
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Ink wins contract to publish Virgin Trains' Hotline
08 Sep 2008 | by John Reynolds
LONDON - Rail operator Virgin Trains has appointed customer publishing company Ink to produce its relaunched magazine Hotline, snatching the title from rival River Publishing.
Colling & Co wins Allianz contract
02 Sep 2008 | by Kunal Dutta
LONDON - Allianz Animal Health, the pet insurer, has appointed Mike Colling & Company to handle its media duties following a three-way pitch.
Omnicom ponders funding for customer publishing venture
02 Sep 2008 | by John Reynolds
LONDON - Omnicom is considering funding a new customer publishing outfit being headed by the former Publicis Blueprint chief executive, Jason Frost.
McCartney interview marks launch of Sainsbury's new-look title
28 Aug 2008 | by John Reynolds
LONDON - Sainsbury's is to launch its new-look customer magazine, Sainsbury's Magazine, with an interview featuring Sir Paul McCartney.
Condé Nast to publish customer magazine for House of Fraser
26 Aug 2008 | by Sarah Crawley-Boevey
LONDON - Condé Nast is to publish a magazine for upmarket department store House of Fraser, which will include content from the editors of Vogue and GQ.
Sky rejects contract publishing option and takes mag in-house
19 Aug 2008 | by Fiona Ramsay
LONDON - Sky is to bring the publication of one of its four customer magazines, Skymag, in-house next month from News Magazines.
BSkyB cuts mag frequencies
12 Aug 2008 | by John Reynolds
LONDON - BSkyB is reducing the frequency of its quartet of monthly customer magazines, including Skymag, the UK's biggest magazine by circulation.
Virgin Trains' customer magazine account attracts agency interest
22 Jul 2008 | by John Reynolds
LONDON - Virgin Trains has put the account for its customer magazine, Hotline, up for pitch, placing incumbent River Publishing on alert.
MediaCom creates new ops board for direct marketing
15 Jul 2008 | by Tristan O'Carroll
LONDON - MediaCom is ramping up its focus on direct marketing, with the creation of an ops board for the first time at Direct MediaCom that will sit on the main MediaCom board, as it plans to increase billings by 20% this year to £220m.
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