Initiative hires Bentall to boost direct offering
27 May 2010 | by Mark Banham
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
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Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
The Economist has launched a new provocative poster campaign tagged 'Where do you stand?' which focuses on the subjects of drug laws, the trading of human organs, and prisoners' right to vote.
Seven Squared sets up B2B unit
06 May 2010 | by John Reynolds
LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has launched a business-to-business (B2B) unit.
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