Trinity Mirror hit by 7.9% ad slump
15 Dec 2005 | by Caitlin Fitzsimmons
Trinity Mirror has suffered a sharp tumble in advertising revenue for the second half of 2005, with its national portfolio the worst hit.
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The Scotsman will have a new home after regional publisher Johnston Press acquired the title in a £160m cash deal to buy Scotsman Publications.
Trinity Mirror has suffered a sharp tumble in advertising revenue for the second half of 2005, with its national portfolio the worst hit.
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The Advertising Association has published quarterly figures that show a marginal year-on-year increase of 0.1% in advertising expenditure compared to the third quarter last year.
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A magazine cover mount specialist has called on publishers to give more thought to how they entice their readers.