Standard and guidebook in giveaway deal
20 Dec 2004 | by MediaWeek
The Pocket London Guide will be given away with copies of the London Evening Standard in February 2005 to mark the mini-guide’s support for the London 2012 Olympic bid.
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Eric Robinson, regional managing director for Newsquest Southern, has retired after a 30-year career that has seen him rise to a senior role at Newquest from the classified sales floor at Middlesbrough Evening Gazette.
The Pocket London Guide will be given away with copies of the London Evening Standard in February 2005 to mark the mini-guide’s support for the London 2012 Olympic bid.
The Financial Times has overhauled its weekly Creative Business supplement, moving its editorial content into a weekly slot within the newspaper and only publishing as a standalone once a month.
Revenue growth for Johnston Press has slowed to 4.9% for the second half of 2004, down from 6.0% in the first half.
Associated Newspapers’ Standard Lite hit the streets today amid growing concern within media agencies that an increased audience obtained from the free title will be used to hike up ad rates.
Sky Sports are to sponsor an eight-page cricket pullout in The Daily Telegraph, to mark the start of the England team’s tour of South Africa.
Why I hate the attitude to classified sales If you work in display sales, it’s seen as sexy and exciting, while your mate who works in classified is boring, despite the fact that they bring in a similar amounts of cash. Natasha Kyndt is sick of this attitude
The trend for traditional media brands to have an online version lends itself particularly well to print since online and print formats are consumed in similar ways and are perceived, according to media DNA, to be the most similar in type.
The Newspaper Marketing Agency has admitted it has not published advertising revenue figures for national newspapers since June, despite trumpeting the move to monthly statistics earlier this year.
Associated Newspapers launches the free Standard Lite today in what is regarded as either a lastditch attempt to shore up a declining brand or a brave move in a crowded market