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UKTV's multiple approach pays dividends

06 May 2009 | by Hannah Wren

Challenge: After the success of Dave and its new entertainment channels, UKTV turned its attention to transforming the factual TV sector. Rebranding any product in a declining sector is a challenge, but this project was even more challenging, with limited budgets in the midst of a global recession.

Volvo makes waves at the cinema

01 Apr 2009 | by Luke Tipping

Challenge: Volvo needed to reinvigorate its image among car consumers with a positioning that meant more than safety and reliability.

Feather Brooksbank promotes California

25 Mar 2009 | by Alastair Taylor

Challenge: The client briefed us to deliver a greater number of high-spending holidaymakers to California, while breaking the hold of New York and Florida as tourist destinations.

Doritos goes down the DIY route

11 Mar 2009 | by Staff

Challenge: Research in 2007 highlighted that Doritos' 18 to 24 target audience felt the brand had lost its bold, distinctive edge. Our marketing challenge was to turn brand apathy into advocacy.

Royal Marines campaign pays off

03 Mar 2009 | by Tom le Fanu

Challenge: The Royal Marines' "99.9% of people need not apply" campaign was hard-hitting, but unfortunately put off a lot of people who had the right qualities to apply.

Designers star in Habitat campaign

25 Feb 2009 | by Chloe Howard

Challenge: Terence Conran created a concept that challenged the conventions of English furniture by radiating modernity, believing that furnishings should be influenced as much by the love of home as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.

Nokia martial arts initiative gets people talking

10 Feb 2009 | by Mike Davison

Challenge: Nokia's digital marketing team wanted to do something different to support the launch of the N96 mobile computer, the latest addition to Nokia's N Series.

Regional radio campaign grabs young jobseekers

05 Feb 2009 | by Jenny Biggam

Challenge: Fish4Jobs is the UK's biggest job site, posting jobs relevant to young people. The7Stars wanted to reach the Fish4 target audience on a regional basis, to ensure traffic matched the jobs available on the site. Traditionally, 16 to 24-year-olds are hi-tech gadget freaks.

Mobile campaign reaches dance music fans

27 Jan 2009 | by Christopher Spencer

Challenge: Warner Music released its Very Best of Pure Garage album in the UK at the end of last year, the latest in its ongoing series of Pure Garage DJ-mixed compilations.

NSPCC campaign highlighted ChildLine's wider benefits

13 Jan 2009 | by Sylvia Benaim

Challenge: The NSPCC identified that children commonly view ChildLine as a helpline for abused children, as opposed to a number that can be called at any time.

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