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Insider's Guide: Wired

01 Apr 2009 | by Staff

Our role is to ensure the commercial success of Wired magazine by selling display advertising space to media agencies and clients.

Media Week Essay - Experiential

09 Dec 2008 | by James Long

LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?

Media Week Essay - Digital Out-of-home

09 Dec 2008 | by Nicky Cheshire

LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?

Media Week Essay - Airport Media

09 Dec 2008 | by John Rankin

LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their buildings.

Media Week Essay - Digital

09 Dec 2008 | by Michael Steckler

LONDON - "Co-opetition" will be a major theme for digital publishers in 2009 as competitors learn to collaborate for mutual benefit. And the downturn could well create a more efficient advertising market.

Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.

Media Week Essay - Television

09 Dec 2008 | by David Brennan

LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.

Young People - Creative solutions beat the crunch

02 Dec 2008 | by Ben Bold

Ben Bold examines how children's magazine publishers are looking beyond standard display ads with a range of credit crunch-beating creative solutions to appeal to their particular audiences.

Young People - The road to recovery

02 Dec 2008 | by Alexandra Jardine

Children's broadcasters are fighting back from the effects of the junk-food ad ban with brand extensions such as games, retail partnerships and experiential activity. Alexandra Jardine reports on the kids' TV industry's return to health.

Young People - A fine balance

02 Dec 2008 | by Sarah Crawley-Boevey

Advertising to young people is fraught with ethical issues, particularly online. The majority of media owners already adhere to voluntary codes of conduct, so does the industry need further regulation, as proposed by this year's independent Byron Review? Sarah Crawley-Boevey reports.

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