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Entries open for IPC Magazine Planning Awards

25 Feb 2009 | by Staff

LONDON - The third IPC Magazine Planning Awards, in association with Media Week, is open for entries, with the ceremony scheduled for early May.

Media Moves

25 Feb 2009 | by Staff

Viacom Brand Solutions, Egmont, Eye Fly, Kinetic, Cedar, Factory Media

Gregory will use O2's scale to engage brands

25 Feb 2009 | by James Silver

O2's managing director of media, Shaun Gregory, tells Media Week why he was ready to leave Blyk to put O2 at the vanguard of mobile advertising's expansion.

Will mobile measurement prompt a rise in ad spend?

25 Feb 2009 | by Staff

Mobile industry body GSMA plans to launch an "ABCe for mobile" within months. Could this be the tipping point for mobile advertising after many years of false dawns?

Promotions advertised online attract best response

25 Feb 2009 | by Staff

TGI data shows that 45% of British adults (22 million people) responded to a promotion advertised in the media in the past 12 months. Promotions advertised online attract the highest level of response. The data shows eight million adults made a purchase after seeing an online promotion, six million...

A little less action, a little more conversation

25 Feb 2009 | by Richard Eyre

Ten years ago, the Cluetrain Manifesto crashed into existence, subtitled "The end of business as usual". Its ideas attracted a vast amount of attention and as many passionate adherents as defensive detractors.

Meet Anna West, British Airways

25 Feb 2009 | by Staff

Anna West is media manager at British Airways

Obama's campaign shows that brands can be inclusive

25 Feb 2009 | by Sue Unerman

There are many theories circulating about the mechanics of President Obama's election campaign. Was it the best use of the internet yet - proof that the web can be a great branding communicator?

Designers star in Habitat campaign

25 Feb 2009 | by Chloe Howard

Challenge: Terence Conran created a concept that challenged the conventions of English furniture by radiating modernity, believing that furnishings should be influenced as much by the love of home as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.

How to get into the work style groove

25 Feb 2009 | by David Emin

Q: I recently had my annual appraisal and my boss informed me that while I seem to have a certain "style" within my social life, when it comes to work I seem to be lacking a "work style".

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