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Accolade chooses Cocktail approach

31 Oct 2007 | by Isabella Piasecka

LONDON - Accolade Publishing has appointed partnership marketing agency Cocktail Marketing to raise brand awareness and help to drive subscriptions.

Latitude retained for search by Kwik-Fit

31 Oct 2007 | by Andrew McCormick

LONDON - Kwik-Fit has continued the review of its digital operations by retaining Latitude as search marketing agency for its insurance brand.

Media Clash reveals new Savills mag

31 Oct 2007 | by Kate Gibbs

LONDON - Media Clash Customer Publishing has unveiled its new-look Savills Magazine, after winning the contract to publish the estate agent's title in August.

Paddy Power teams with Century

31 Oct 2007 | by Sarah Crawley-Boevey

LONDON - Bookmaker Paddy Power is to sponsor every sport bulletin on GMG Radio's Century FM in the North West and North East over the next year.

Haines, Harvey exiting Yahoo!

31 Oct 2007 | by Andrew McCormick

LONDON - Two more senior Yahoo! UK sales executives are to leave the firm - the latest in a number of high-profile departures from the online behemoth.

Online looks to radio in bid to create ad-booking system

30 Oct 2007 | by Andrew McCormick

LONDON - Leading online publishers, including Yahoo!, AOL, MSN, The Guardian and Emap, have endorsed a single online booking system for the industry - a move that is expected to cut admin costs.

New talent outlet ClipStar develops market for UGC

30 Oct 2007 | by Andrew McCormick

LONDON - Clipstar.com, a website seeking to capitalise on the public’s appetite for talent shows such as The X Factor and Britain’s Got Talent, is set for launch next month.

Arena overhaul won't affect plan to sell mags, says Emap

30 Oct 2007 | by Kate Gibbs

LONDON - Emap-owned men’s lifestyle magazine Arena has undergone a major revamp to reposition itself and arrest a slide in circulation.

Virgin Media lines up ads for EPG and VoD

30 Oct 2007 | by Tristan O’Carroll

LONDON - Virgin Media plans to start carrying advertising around its video-on demand service and electronic programme guide next year for the first time.

RAB looks to improve customer focus

30 Oct 2007 | by Sarah Crawley-Boevey

LONDON - The Radio Advertising Bureau (RAB) will announce plans to restructure its agency team with a raft of new appointments at its Radio 3.0: Catch the New Radio Wave conference on Thursday.

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