Woolwich and Iceland sign Amra deals
30 Apr 2004 | by MediaWeek
Amra’s Capital Package has celebrated two major deals with campaigns for Woolwich Building Society and Iceland worth around £550,000.
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Ideal World gets Freeview slot
30 Apr 2004 | by MediaWeek
Ideal Shopping Direct has significantly enhanced its audience reach for Ideal World by joining Freeview, reports Hilary Way.
Enter the Entreé
30 Apr 2004 | by MediaWeek
Entrée, a new glossy magazine for Scotland’s chefs and restaurateurs, has been launched by Media World, reports Hilary Way.
Daily TV Marketplace - Little paradise in Spain for DIYers
30 Apr 2004 | by MediaWeek
New reality show Trouble in Paradise could spell trouble for schedulers after only 2.6 million viewers tuned in to ITV1 last night for the opening episode.
Trendy golfers targeted with new mag
30 Apr 2004 | by MediaWeek
IPC Country and Leisure Media has launched Total Golf, a magazine available every six weeks during the summer for fans of the woods and irons, writes Hilary Way.
Radio Times opts for mini-makeover
30 Apr 2004 | by MediaWeek
Significant changes are being made to the Radio Times from next week as part of the drive to make ‘the best thing on TV and radio’ even better, reports Hilary Way.
Tri-Direct scoops £4m Westbury homes account
29 Apr 2004 | by MediaWeek
Tri-Direct has won the consolidated £4m media planning and buying for house building company Westbury.
TalkTalk deal for Big Brother
29 Apr 2004 | by MediaWeek
The Carphone Warehouse’s home phone company TalkTalk is to sponsor Channel 4’s fifth series of Big Brother, including repeats on E4, interactive TV and the Big Brother website, writes Hilary Way.
TalkSport eats Ford for breakfast
29 Apr 2004 | by MediaWeek
Ford is to sponsor TalkSport’s Breakfast Show in a deal believed to be one of the car manufacturer's biggest ever radio sponsorships, reports Hilary Way.
Daily TV Marketplace - Bad Girls more attractive than real baddies
29 Apr 2004 | by MediaWeek
The antics of inmates in a fictional women’s prison attracted more viewers than the harsh realities of real life when Bad Girls and Crimewatch UK went head to head at 9pm last night.
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