ITV to probe website use
17 Dec 2004 | by MediaWeek
ITV’s sales division is to employ a web tracking service to give it a better understanding of its customers and assist advertising campaigns by analysing use of the ITV website.
Scottish politicians have warned against the threat to publishers and retailers from proposed changes to the press supply chain if supermarkets dominate distribution routes.
ITV’s sales division is to employ a web tracking service to give it a better understanding of its customers and assist advertising campaigns by analysing use of the ITV website.
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