Initiative hires Bentall to boost direct offering
27 May 2010 | by Mark Banham
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
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Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
The Economist has launched a new provocative poster campaign tagged 'Where do you stand?' which focuses on the subjects of drug laws, the trading of human organs, and prisoners' right to vote.
Seven Squared sets up B2B unit
06 May 2010 | by John Reynolds
LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has launched a business-to-business (B2B) unit.
Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.
Halliwell quits Carat Direct
11 Nov 2008 | by Arif Durrani
Andy Halliwell, board director of Carat with particular responsibility for Carat Direct, is set to leave the agency at the end of the year to become director and general manager at direct marketing specialist The Leaflet Company.
Carat wins Nationwide's £5m account for insurance work
14 Oct 2008 | by Arif Durrani
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) in December.
Media 121 Club gathers pace
10 Oct 2008 | by Staff
LONDON - The planning for the next Media 121 Club, the new networking event put together by Haymarket Brand Media and Miroma Group, is well underway and the site is open for new registrations.
Auto Trader to give agencies detailed online user data
07 Oct 2008 | by Milly Glaister
LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media owner to publish an enhanced ABCe certificate for its website, Autotrader.co.uk, which will provide agencies with new data such as users' country of residency.
Standard offers charity version of Eros Card
01 Oct 2008 | by Media Week staff
LONDON - The Evening Standard is launching a new charity version of its customer loyalty Eros Card that enables readers to donate savings they make on the paper's cover price to their chosen charity.
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