PRCA Technology PR Group survey finds digital bites into budgets
09 Dec 2009 | by Arun Sudhaman
PRCA survey looks at the growing technology brand spend on digital media.
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Spanish telecoms behemoth Telefonica is poised to appoint Ketchum to handle its seven-figure global PR account.
PRCA survey looks at the growing technology brand spend on digital media.
The daughter of New Zealand's former prime minister tells Arun Sudhaman directing comms at Nokia is similarly diplomatic.
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In-house PR teams have been criticised for ignoring the importance of online reputation monitoring, with one industry figure warning such ignorance would constitute a 'sackable offence' in 2010.
Fishburn Hedges Group has boosted its digital offering with the launch of a digital creative agency.
Technology giant HP is reviewing its EMEA and Asia-Pacific corporate reputation and crisis comms account.
Dozens of MPs may be forced to search for a new Twitter name as the general election approaches.
PR professionals are divided over whether it is acceptable to pay bloggers for favourable coverage, according to a straw poll on prweek.com/uk.