Media training: Shine in the media spotlight
18 Jan 2012 | by Kate Magee
Giving an interview to the media can be daunting, so PRWeek took part in a training session to pick up some tips. Kate Magee outlines the key points to bear in mind.
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Easy Living relaunches with news-driven agenda
02 Feb 2012 | by Kate Magee
Conde Nast's redesigned Easy Living magazine hit newsstands this week, backed up by the launch of the brand's first fully functioning website.
What's in store for 2012?
11 Jan 2012 | by Kate Magee
As the UK gets ready to showcase itself to the world through the Queen's Diamond Jubilee and the Olympic Games, Kate Magee does some crystal ball-gazing to predict the key issues facing the PR industry.
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.
Campaigns: Carlsberg calls for a fresh approach
08 Dec 2011 | by Joe Lepper
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications Timescale: April-June 2011 Budget: 30,000 Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg....
Campaigns: Mustard spices up the appeal of herbs
08 Dec 2011 | by Kate Magee
Campaign: Hunt for the Nation's Herb Heroes Client: British Herb Trade Association PR team: Mustard Communications Budget: 39,000 Date: January-June 2011 The British Herb Trade Association asked Mustard Communications to run a campaign to encourage consumers to use fresh herbs as part...
Recruitment - Desperately seeking account managers
24 Nov 2011 | by Joe Lepper
There is still a shortage of good account managers in PR agencies. Joe Lepper examines the reasons for the shortfall and what can be done to nurture talent .
Reputation Survey: The European Union - Debt woes leave EU image in the red
24 Nov 2011 | by Kate Magee
Public opinion is against ceding more power to the EU or joining the euro, and most agree with David Cameron that Europe's rules and regulations stifle growth.
Food and Drink: Gu shows why giving in is good for you
17 Nov 2011
In May 2011, premium desserts brand Gu announced a £2m campaign to support its brand relaunch. Wild Card was hired to handle the PR, which would build on the new messaging: Give In To Gu.
29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
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