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PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
PR professionals have been warned to change the way they use Twitter and other social media platforms following groundbreaking action by the Office of Fair Trading.
Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.
Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh the risks.
Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.
Thanks to an austere economic climate, the threat of redundancy still looms over PR workers, particularly in the public sector. Kate Magee finds out how best to cope should the worst happen.
Staging a Guinness World Record attempt is a great way for PROs to promote their campaign. Kate Magee looks at three successful cases studies and reveals some top tips for securing maximum media exposure.
PRWeek has teamed up with Octopus Communications to identify the five comms trends about which every PRO needs to know.
The trickle of journalists moving into PR has become a flood. But are they prepared for the challenge? Shafik Meghji reports.
How would a journalist and a PR professional cope with swapping jobs for a week? PRWeek's Kate Magee and Bite Communications'. Mat Gazeley found out.
