PRWeek has linked up with Octopus Communications to identify innovation in five key comms trends.
mBlox , the mobile transaction firm, has appointed Brands2Life for an international PR brief. Brands2Life will work on mBlox's comms strategy across the UK, US, France, Spain and South America, aiming to position mBlox as a strategic mobile commerce partner for consumer brands and their agencies....
Despite the growing proliferation of digital media, new research suggests that senior business people and politicians do not take reputational issues seriously until they appear in print or are broadcast.
Global video games publisher Activision has completed a shake-up of its comms team with the appointment of Ketchum's Craig O'Boyle as director of European PR.
Global travel company Expedia has appointed Content & Motion as its first dedicated social media PR consultancy.
Kcom , the telecoms company, has called in Rocket PR. The account was won in a competitive pitch process from incumbent Catalysis. Rocket will focus on building awareness of the Kcom brand with senior IT and business decision makers. Joanna Randall has set up a PR and social media consultancy called...
How can a brand restore its reputation when it finds itself the focus of media attention for all the wrong reasons? Kate Magee looks at some high-profile examples and top tips.
PR professionals in the tech and digital space are most content and those in corporate and financial agencies are most eager to move, new research has revealed.
Google has confirmed that one of David Cameron's closest aides is set to take up a top comms role at the tech giant.
BaseKit , the website builder and hosting service, has called in Skywrite as its UK PR team. The company declined to say whether it previously used an agency. BaseKit has charged Skywrite with raising its profile, as well as the profiles of its spokespeople in the UK business and technology community....
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