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Become a pinball wizard

03 Nov 2011 | by James Warren, Weber Shandwick

Social era comms is about creating smaller, easy-to-build concepts and keeping them in play.

Ronseal puts Lucre on alert in consumer PR support overhaul

03 Nov 2011 | by Matt Cartmell

Ronseal has started a pitch process to find a consumer PR agency.

Consumer - Paddington revives Golden Shred appeal

02 Nov 2011 | by Kate Magee

Campaign: Bring Back Breakfast Client: Robertson's Golden Shred PR team: Ketchum Pleon Timescale: January-May 2011 Budget: 25,000 Robertson's Golden Shred, the Premier Foods-owned marmalade brand, asked Ketchum Pleon to run an awareness-raising campaign using its brand ambassador Paddington...

Sport - Women race to make their voices heard

02 Nov 2011 | by Samantha Edwards

Campaign: The Filly Factor Client: Racing For Change PR team: In-house Timescale: March-July 2011 Budget: 25,000 Horse racing organisation Racing For Change wanted to broaden the appeal of the sport through its Love The Races campaign. Objectives - To increase interest in horse...

Publishing - Unbound makes hay with book project

02 Nov 2011 | by Lizzie Pook

Campaign: Launch of Unbound.co.uk Client: Unbound PR team: Colman Getty Timescale: May-August 2011 Budget: 20,000 Colman Getty was asked to help launch Unbound, a crowd-funding platform for the publishing industry. The website allows authors to pitch their idea for a book directly to...

How to spot a digital PR specialist

02 Nov 2011 | by Samantha Edwards

There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha Edwards looks at the attributes a true specialist needs to succeed.

Campaigns: Commuters fall in love with Kenya

28 Oct 2011 | by Kate Magee

Client: Kenya Tourist Board PR team: Hills Balfour Timescale: April 2011 Budget: 13,000 The Kenya Tourist Board wanted to capitalise on the fact that Prince William and Kate Middleton got engaged in Kenya. It asked Hills Balfour to run a campaign in the run up to the royal wedding in April....

Campaigns: Bodyform theme tune regains its voice

27 Oct 2011 | by Kate Magee

Campaign: Release Your Whoah - Be The Next Voice of Bodyform Client: SCA PR team: Haygarth Timescale: March-April 2011 Budgets: 120,000 Global hygiene company SCA asked Haygarth to raise awareness of its sanitary towel brand Bodyform. Objectives - To reintroduce the well-known...

Reputation Survey: Sunday newspapers - Appetite for scandal still fuels Sunday sales

27 Oct 2011 | by Samantha Edwards

Public trust in Sunday broadsheet newspapers is high, but they continue to lose readers to their tabloid competitors despite the closure of the News of the World.

PR Census: How PR roles are changing

20 Oct 2011 | by Cathy Bussey

PR professionals' job descriptions have changed dramatically in the past few years as digital has increased in importance and priorities have shifted, finds Cathy Bussey.

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