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Campaign: The Voyage of the Dawn Treader Client: 20th Century Fox PR team: Beatwax Timescale: November 2009-March 2011 Budget: 400,000 20th Century Fox wanted to create a global campaign to promote the third Chronicles of Narnia film, The Voyage of the Dawn Treader. After the box office...
Campaign: The ActionAid Happy Bubble Client: ActionAid PR team: Golden Goose PR Timescale: January 2011 Budget: 25,000 Golden Goose PR was asked to create a stunt to support the launch of ActionAid's wider 'What a Feeling!' advertising campaign and to support digital and social media...
Campaign: W London Premiere Client: Starwood Hotels PR team: John Doe Communications Timescale: September 2010-March 2011 Budget: 100,000 Starwood Hotels asked John Doe Communications to launch W London, its first major property in the UK. Objectives - To introduce the W brand...
Campaign: Music for RAIN Client: The Coca-Cola Company PR team: Paratus Communications Budget: 20,000 Timescale: March 2011 Coca-Cola has promised to provide at least two million Africans with clean water and sanitation by 2015 as part of its Replenish Africa Initiative (RAIN). Earlier...
Campaign: The Living Lab Client: Pizza Express PR team: Unity Timescale: October 2010-February 2011 Budget: 150,000 After turning 45, Pizza Express wanted to reinvent itself for the next 45 years. Unity was asked to come up with ideas ranging from design to service and food, to build...
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale: February-April 2011 Budget: 25,695 Mitchells Butlers pub and carvery chain Crown Carveries wanted to capitalise on the royal wedding and asked Willoughby PR to create coverage. Objectives - To generate...
The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
PROs who have worked on the client side help create clever cut-through in competitive sectors.
Education, in its many forms, is a driving force for human advancement and social equality.
First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.
