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Makers of prescription drugs are increasingly adopting methods of consumer branding. Rob Gray investigates.
GlaxoSmithKline last week unveiled plans to publish a database of its all clinical trials results. Ian Hall finds that a fundamental change in the way Big Pharma communicates on drug trials is just around the corner.
US drugs giant Pfizer has launched a PR push to promote data that shows the efficacy of anti-cholesterol mega-brand Lipitor in reducing heart attacks and strokes in diabetes patients.
Former Pharmacia PRO Karen Richardson has re-surfaced in a senior comms role within US drugs giant Eli Lilly Co's European headquarters.
Campaign: National Condom Week Client: Durex PR team: Myriad PR Timescale: November 2003-May 2004 Budget: £30,000 National Condom Week, organised by Durex, aims to contribute to sexual health education by raising awareness of safe sex. For its seventh year, Durex asked retained PR agency Myriad...
Despite employing vast numbers and saving lives, pharma firms are often treated as no better than arms or tobacco firms. Mary Cowlett reports on steps big pharma is taking to change that
Campaign: Launch of Party Feet Client: Scholl (SSL International) PR team: GCI Healthcare Timescale: August-December 2003 Budget: 10,000- 15,000
Half the NHS drugs budget is wasted, as patients fail to take prescribed medicines. The challenge for health PROs is to spell out why this won't do, says Rob Gray
Client: Royal Pharmaceutical Society of Great Britain PR Team: In-house Campaign: Raising brand awareness of the British Pharmaceutical Conference and Exhibition Timescale: July-September 2003 Budget: approximately 5,000
Pharmaceutical firms and related media are being targeted by a health news provider that launched this month.
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