AA portrays patrol staff as heroes
29 Apr 2005 | by Richard Cann
The AA is putting patrol staff at the centre of its comms strategy and has appointed The Red Consultancy to handle the brief.
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M&S deal helps Amazon to soar as car makers fall
29 Apr 2005 | by Dan Bloch
Amazon surged into the top five of this week's Reputation Monitor on the back of news of a deal with Marks Spencer to sell its clothing online.
Healthcare: GSK's Lawson shifts to Cohn & Wolfe Catalyst
15 Apr 2005
Cohn & Wolfe has snared former client Mark Lawson from drugs giant GlaxoSmithKline (GSK) to help develop its professional relations and medical education arm Catalyst.
Healthcare: Pfizer in crisis mode as Bextra withdrawn
15 Apr 2005 | by Ian Hall
Pfizer this week pledged 'transparent and timely' comms as it copes with the fallout of the US and European withdrawal of its arthritis drug Bextra.
Healthcare: Gibbons to chair 'question time'
15 Apr 2005
Ogilvy Healthworld's UK chairman Gloria Gibbons is to chair the Pharmaceutical Society's Annual Question Time event this year.
Healthcare: TVF Comms bids for foothold in PR market
15 Apr 2005
London-based medical communications agency TVF Communications is seeking to make inroads into the UK healthcare PR market by merging with, or acquiring, a healthcare agency.
Media Relations: AA appoints Citigate in bid to 'punch its weight'
15 Apr 2005 | by Richard Cann
The AA's Business Services division is embarking on a heavyweight press campaign to ensure that its profile reflects its position as the largest provider of roadside services to businesses.
Media Relations: Continental Tyres in World Cup link
15 Apr 2005
Continental Tyres UK is using its sponsorship of the 2006 FIFA World Cup to talk about grip, performance and teamwork in lifestyle media.
News Analysis: Ridicule to cool: the Skoda story
15 Apr 2005
After years of being lampooned over its naff image, Skoda now wants to be a natural company car choice. Donna Werbner tracks its journey to credibility.
City & Corporate: CVC appoints Tulchan for Kwik-Fit sale
15 Apr 2005
CVC Capital Partners has drafted in Tulchan Communications ahead of its planned sale of car repair chain Kwik-Fit.
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