Shine to highlight ginger beer mixer
01 Feb 2008 | by Hannah Marriott
Soft drink brand Old Jamaica Ginger Beer has hired Shine Communications as it seeks to target its new diet variant at chic young women.
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News Brief: Moet Hennessy brings in Mission
01 Feb 2008
CONSUMER: Moet Hennessy has brought in Mission to handle PR for its upmarket champagne brand Krug and its Belvedere Vodka brand following competitive pitches.
News Brief: Bacchus PR to promote Sagatiba
25 Jan 2008
CONSUMER: Luxury specialist Bacchus PR has been handed a consumer brief to promote Brazilian spirit Sagatiba to the UK market. It will position the cachaca brand as a 'sexy and exotic' drink for summer.
Healthcare: Four-way fight for Xeloda brief
25 Jan 2008
Four agencies are scrapping it out to promote Roche's oncology drug Xeloda.
Dawson-Shepherd leaves Cadbury
18 Jan 2008
Cadbury Schweppes' global corporate comms director has left after five years without a job to go to.
Premier Foods reviews £2.5m agency roster
18 Jan 2008 | by Gemma O'Reilly
Britain's biggest food maker, Premier Foods, is reviewing its entire consumer PR roster, putting £2.5m of agency comms business up for grabs.
News Brief: Dr. Oetker UK hires Brando
18 Jan 2008
CONSUMER: Family-owned German food business Dr. Oetker UK has hired Brando. Part of the six-figure account will see the PR and brand agency launch an interactive campaign called 'Get Britain Baking' in April.
GSK bid to refresh 'iconic' brands
18 Jan 2008 | by Gemma O'Reilly
GlaxoSmithKline has called in agency support to revive four of its 'iconic' consumer brands.
Sweet milestone
18 Jan 2008
The sweets company behind iconic brands Love Hearts, Parma Violets and Drumsticks has signed a new agency as it celebrates its 80th anniversary. Confectioner Swizzels Matlow has hired Cheshire-based Peppermint PR to raise its profile and promote the family-run business's heritage. The agency will report...
Letter: Generic drugs give a kick up the backside
27 Oct 2006
The relationship between branded pharmaceutical companies and their generic competitors is indeed symbiotic ('Pharma industry under fire over cost of drugs,' At A Glance, 13 Oct). As the column said, without branded products there can be no generics.
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