Healthcare: Health websites are not trusted
13 Jun 2008
Doctors do not trust the information pharmaceutical companies put on websites about their own products, according to results collated from a recent survey.
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CONSUMER: Frozen foods company Aunt Bessie's has appointed Good Relations to provide consumer PR and press office services. It replaces BMA Communications.
Doctors do not trust the information pharmaceutical companies put on websites about their own products, according to results collated from a recent survey.
Confectionery giant Mars has put its entire UK corporate and public affairs account out to pitch, potentially ending a 25-year relationship with incumbent Grayling.
Food group Baxters is believed to be on the hunt for new agency support.
CONSUMER: Worldwide Fruit has brought on board food and drink specialist The Impact Agency to handle PR activity for its Jazz Apple brand. Impact replaces The Yes Consultancy, which closed earlier this year.
Fleishman-Hillard has scooped the public affairs account for The Royal Pharmaceutical Society of Great Britain following a long-running pitch process.
CONSUMER: Fashion agency Blow has been taken on by milliner Misa Harada to handle her international press activity. Blow replaces five-year incumbent agency Exposure.
CONSUMER: Soft drinks company Britvic has secured its first Northern Ireland retained PR support for the Robinsons brand. Belfast-based Morrow Communications has been hired following project work it undertook in 2007.
GlaxoSmithKline has finally filled its top corporate comms role following a four-month search.
CONSUMER: Pharma firm Thornton & Ross has asked healthcare agency Pegasus PR to publicise the launch of two skin-burn treatment products.