Campaign: The value of self-esteem Client: Cosmetic, Toiletry and Perfumery Association PR team: Blue Rubicon Timescale: Summer 2004-summer 2005 Budget: Under £150,000
Campaign: Farmhouse Breakfast Week (23-29 January 2005) Client: Home Grown Cereals Authority PR team: The Ceres Partnership Timescale: February 2004 to January 2005 Budget: £80,000
FTSE 100 brewer Scottish & Newcastle has poached a senior business correspondent from The Sunday Times to replace outgoing head of corporate comms Linda Bain (PRWeek, 5 August).
Classic American hat brand Bailey will use its popularity with icons including Frank Sinatra, Carey Grant and Humphrey Bogart as it launches in the UK.
Liz Cox, a Bath-based luxury luggage and handbag designer, is challenging the Italian domination of the luxury accessories market with the launch of its flagship Notting Hill store.
Children's footwear brand Start-rite Shoes is to host a sponsored walk for toddlers to raise awareness of the importance of correctly fitted shoes for young feet.
Russian vodka brand Sputnik is to teach Britons how to drink vodka the traditional Moscow way, in a new marketing assault on the UK.
Pernod Ricard UK is to re-position its Wyndham Estate wine brand to capitalise on its status as Australia's oldest commercial winery.
Campaign: Launch of Rocola Shirt Tec Client: Morrison McConnell PR team: Grappa PR Timescale: June-October 2004 Budget: £20,000 Fashion brand owner Morrison McConnell has invested in a new molecular fabric technology which, when applied to shirts during manufacturing, makes them resistant...
To the media storm that engulfed jewellery entrepreneur Gerald Ratner 12 years ago, every supposed 'PR disaster' for the last decade is a mere footnote. Asked how he could sell one item in his portfolio - a crystal decanter, for the pedants among you - at such discount prices, he famously replied, 'cos...
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