16 Dec 2011
Campaign: Making 'Contactless' Streetwise with the World's First Cashless Busker Client: Barclaycard/Barclays PR team: The Red Consultancy; in-house Timescale: August 2010 Budget: 75,001- 100,000
The Red Consultancy was called in by Barclaycard to generate mass awareness of its contactless...
16 Dec 2011
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale: February-April 2011 Budget: 25,695
Mitchells Butlers pub and carvery chain Crown Carveries wanted to capitalise on the royal wedding and asked Willoughby PR to create coverage.
Objectives
- To generate...
23 Nov 2011
| by Jane Bainbridge
Years spent gaining experience in the most unusual of places can sometimes be of great benefit. Jane Bainbridge talks to some PROs capitalising on their former lives.
23 Nov 2011
| by Carole North, 90TEN Healthcare
Successful initiatives depend on finding, engaging and mobilising the right people.
23 Nov 2011
| by Alix Robson, APR Communications
The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
23 Nov 2011
| by Nikki McReynolds, Spectrum Brands
PROs who have worked on the client side help create clever cut-through in competitive sectors.
23 Nov 2011
| by Justin Shaw, Communications Management
Education, in its many forms, is a driving force for human advancement and social equality.
23 Nov 2011
| by Lynne Thomas, Flipside PR
Boutique agencies can offer the personal touch that larger companies may not be able to.
23 Nov 2011
| by Rana Reeves, John Doe
In the world of goods and branding, an important power shift has taken place.
23 Nov 2011
| by Dee Gibbs, Mi liberty
A fascination with your specialism, combined with enthusiasm and expertise, is a winning formula.