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ABTA, the Association of British Travel Agents, created and led an industry-wide campaign to lobby the Government to reduce UK aviation tax and bring it in line with that of other countries.
Robert Young Antiques hired art comms specialist Gong Muse to promote its exhibition of works by deceased and unknown artist Stanley Dyson. A key feature of the former schoolteacher's portfolio was that he had kept paintings by pupils he had taught during the 1950s.
Bupa wanted to tell staff about its new external brand campaign before its launch in March 2011. The campaign positioned Bupa as a healthcare partner to consumers rather than a service provider.
For the third year, PRWeek has surveyed the PR industry to find out which are the best agencies to work for - and why. Kate Magee reveals the top 12.
As the budget hotel brand reports increased takings during Q2, new figures show it is top for value, facilities, customer service and overall reputation.
Tennis players have the best reputation but poor behaviour among footballers has damaged the game's standing, new research suggests.
Experimental ice cream brand The Ice-creamists asked Taylor Herring to help launch its first restaurant in Covent Garden. The Icecreamists wanted to garner mass media attention and drive footfall during the opening week. There was no additional marketing support for the launch, so a completely PR-led...
Shelter asked Amplify to help to raise awareness of the problems caused by 'rogue' landlords who do not fulfil their legal obligations operating within the private rented sector.
Sports management agency Face Partnership stages London Nocturne, a night-time cycling event consisting of different races around Smithfield Market. It hired KTB PR to increase the profile of the 2011 event.
Bayer Animal Health asked Pegasus to create a PR-led campaign to increase consumer awareness and market share for Drontal, its domestic pet worming brand.
