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Having just returned from two weeks in the United States - and having briefly reviewed the riot-torn, predictably moribund news agenda here - it's worth turning our attention to the intriguing reputational war developing across the pond.
Two weeks ago I wrote that August tended to be a quiet period filled with small stories that would otherwise not make their mark. It's fair to say this year has been an exception with the recall of Parliament after the unprecedented rioting and looting in Britain's cities.
As the new Premier League season kicks off, it is a fair bet that tweets as well as tackles will make the news.
As I write, the capital is reeling from a third consecutive night of violence, riots and looting.
A few days ago I heard one consultant enthuse about a company in Japan whose internal PR department had created a film unit.
This week, PRWeek welcomed some very special guests.
The so-called silly season has begun. While there is no shortage of earnest news from around the world, whether the famine in Africa or the threats hanging over the US economy, for both political journalists and the press officers who have to mark them, the month of August is always a challenge. After...
Dragging media, police and politicians further into its mire, the newspaper phone-hacking story rolls inexorably on, destroying reputations and sowing seeds of mistrust between newspapers and readers.
It's the end of July. Parliament and the schools have broken up. This is traditionally known as 'silly season'. But still the news climate feels far from flippant.
David Cameron and his ministers had better hope that the summer sun has healing power - they really need it after the past few weeks.
