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Campaigns: Carlsberg calls for a fresh approach

08 Dec 2011 | by Joe Lepper

Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications Timescale: April-June 2011 Budget: 30,000 Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg....

Campaigns: Mustard spices up the appeal of herbs

08 Dec 2011 | by Kate Magee

Campaign: Hunt for the Nation's Herb Heroes Client: British Herb Trade Association PR team: Mustard Communications Budget: 39,000 Date: January-June 2011 The British Herb Trade Association asked Mustard Communications to run a campaign to encourage consumers to use fresh herbs as part...

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