Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
Key trends show that the online and offline worlds are coming together in one big network fusion.
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PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
Key trends show that the online and offline worlds are coming together in one big network fusion.
Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.
Social media have become vital cogs in the wheels of PR, but how are clients embracing them? Arun Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report.
The path to success lies in mastering a whole new set of skills to add to the traditional ones.
We must do more to define what digital means for PR - and embrace its challenges head on.
Social media are not the only way to execute strategy. Choose the right tool for the job at hand.
One of the latest big shifts in digital is to embrace customers with strong views, for or against.
Ofcom regulation of video-on-demand could be an opening for PR to seize ownership of this area.
With the consumer as king, content has become the court jester, performing on multiple stages.