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29 under 29: Not the usual suspects

PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Mark Pinsent Shine Communications: The year of the network

Key trends show that the online and offline worlds are coming together in one big network fusion.

Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.

PRWeek/Diffusion Digital Integration Report: The digital divide

Social media have become vital cogs in the wheels of PR, but how are clients embracing them? Arun Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report.

Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle

The path to success lies in mastering a whole new set of skills to add to the traditional ones.

Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control

We must do more to define what digital means for PR - and embrace its challenges head on.

Paul Armstrong, Kindred - Put strategy before tactics

Social media are not the only way to execute strategy. Choose the right tool for the job at hand.

Mark Pack, Mandate - Turn negative into positive

One of the latest big shifts in digital is to embrace customers with strong views, for or against.

Russell Goldsmith, markettiers4DC - Be a leader in branded video

Ofcom regulation of video-on-demand could be an opening for PR to seize ownership of this area.

Will Scougal, Mischief - The new kings of content

With the consumer as king, content has become the court jester, performing on multiple stages.


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