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As one UK agency announces the opening of an office in Mumbai to perform its more ‘basic’ activities, Gemma O’Reilly investigates whether agencies and clients really will be better served by such a move.
Facebook is enjoying an extended honeymoon with the media and public, with clear potential for grassroots lobbying. But PROs need to tread carefully when using the site for campaigning, says Clare O'Connor.
Men’s magazine Nuts has launched a TV channel, but is aiming for a wider audience. Suzy Bashford looks at its tone and the best way for PROs to make a pitch.
Social networking sites are being used by a growing number of PROs to stay in touch with clients, journalists or prospective staff. Hannah Marriott takes a look at some of the best sites and why they are so popular.
Teletext is rebranding this month, with enhanced TV services, access via Freeview and an online entertainment presence for the first time since 2004. Adam Hill finds its journalists also want to hear more from PR people.
Big brands are no longer satisfied with a standard website, they want a living, breathing online presence - made possible through sites such as Second Life. Alex Black asks PROs what its virtual world has to offer.
Wildfire PR last week bagged a tech brief in a pitch conducted via the client's online 'meeting service'. Six agency PROs tell Alex Black how they have put a client's product at the centre of a pitch - with mixed results.
In the wake of its AOL UK purchase and split with Vodafone, Alex Black analyses the reputation of Carphone Warehouse.
In the wake of Google's acquisition of YouTube, Hannah Marriott asks if PR agencies are threatened by consumer brands' growing use of online video, or capitalising on a useful youth marketing technique.
Technology agencies are enjoying a return to buoyant times, says Robert Gray, with US companies in particular are making a comeback in the technology sector.
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