Analysis: So what did Jamie actually achieve?
08 Dec 2005 | by Hannah Marriott
Jamie Oliver’s campaign to boost the quality of school dinners was arguably the most effective of 2005. Hannah Marriott asks if it can sustain its momentum
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The Big Issue: use a streetwise pitch
08 Dec 2005 | by Alex Black
As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage
WPP plans to put GCI back on track
08 Dec 2005 | by Tom Williams
As GCI prepares to bid farewell to its long-serving European supremo, Tom Williams charts its challenges in the UK and asks what the future holds for a group that has spent 2005 restructuring its management
Only facts can kill healthcare fiction
01 Dec 2005 | by Roy Sutherwood
The DoH infuriated the tabloids by excluding them from a briefing on the flu-vaccine shortage. An ex-DoH head of news assesses how to deal with scare stories
Analysis: Break into Northern Ireland's clique
01 Dec 2005 | by Hannah Marriott
Northern Ireland’s media scene is characterised by strong relations between local PROs and journalists. Hannah Marriott reports on trends in the province, where communities are largely loyal to their local papers
DIY brands strain to rebuild appeal
01 Dec 2005 | by Alex Black
DIY retailer B&Q, in the throes of a store-closure and job-cutting programme, has just axed its top comms role. Alex Black assesses the challenge faced by the brand and its rivals to woo back DIY-weary consumers
Can Merck bounce back from Vioxx?
24 Nov 2005 | by David Quainton
As the first federal case over withdrawn painkiller Vioxx goes to trial in the US, David Quainton looks at Merck’s fall from grace and the implications for the pharma trade
Mark your place in the literary mags
24 Nov 2005 | by Sarah Robertson
The Whitbread Book Awards judges have overlooked many big names this year, ushering surprise contenders onto the shortlist. Sarah Robertson examines the publishing trade press and how PROs should target them
Analysis: Off-the-record - a question of trust
24 Nov 2005 | by Hannah Marriott and Tom Williams
Off-the-record briefing is a dangerous practice for the unwary, but it can also be of great mutual benefit to PROs and journalists. Hannah Marriott and Tom Williams ask both camps to clarify their rules of engagement
Why don't we trust Government stats?
18 Nov 2005
The latest evidence of declining public trust in official government information was unveiled this week by Mori. Sarah Robertson examines its findings, gauges industry reaction and asks what should be done.
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