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Saudia puts global PR account up for grabs

14 Nov 1997 | by JEMIMAH BAILEY

The Saudi Arabian airline Saudia is in talks with a number of agencies to take on its global PR account, thought to be worth around pounds 750,000.

Great Universal places PR order with Finsbury

19 Sep 1997 | by IAN DARBY

Retail and marketing data firm Great Universal Stores has moved its financial PR from Brunswick to Finsbury, without a pitch.

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin and tonic to counter a decline in Gordon s share of the drinks market, attributed to the unappetising way it is often served.

Lopex holds firm against Incepta

09 May 1997 | by JOHN-PIERRE JOYCE

PR and direct marketing group Lopex is unlikely to face an all out takeover, despite the acquisition of an 11 per cent stake by Incepta.

PR EUROPE: MILAN - Business Press plans to expand

09 May 1997 | by JOHN-PIERRE JOYCE

Hi-tech agency Business Press is to set up a new division or sister company to deal with marketing communications. Managing director Diego Biasi said that it was still unclear what form the new entity would take, but confirmed that it would be up and running by September. He added that although 60 per...

Consolidated makes its direct move with Chattey

28 Feb 1997 | by LEXIE GODDARD

Integrated PR company Consolidated Communications is moving into direct marketing.

Diary: Grey’s song sung duo go for Eurovision gold

28 Feb 1997

GCI s sister agency Grey Integrated offers direct marketing, sales promotion, internal comms and ... song writing?

Platform: The direct route to a productive relationship

21 Feb 1997 | by COLIN LLOYD, chief executive of the Dir

A collaboration between direct marketers and public relations specialists will reap benefits for both parties, says Colin Lloyd.

Focus: Handling and Distribution - Achieving effective postal strikes

21 Feb 1997 | by DANNY ROGERS

Where do you draw the line between mail-outs that are attention-grabbing and those that are downright bizarre? Danny Rogers looks at what s turning up in postal trays around the nation.

PR EUROPE: DUSSELDORF - Schoeps heads Euro RSCG

14 Feb 1997 | by Edited by JOHN-PIERRE JOYCE

Euro RSCG, the PR, direct marketing and advertising group, has named Gerhard Schoeps as its new chairman and chief executive in Germany. Schoeps, who was previously vice-president of brand management and marketing communications for Lufthansa, starts on 1 March. He succeeds Andreas Danyliuk, who is...

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