16 Sep 2005
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Campaign: Launch of mydm.co.uk Client: The Direct Marketing Association PR team: Hotwire PR Timescale: July-November 2005 Budget: Undisclosed
Fake data protection agencies have been threatening PR companies, demanding that they pay up to £135 to register under the Data Protection Act (DPA), said the Information Commissioner's Office (ICO).
Direct marketing sets the gold standard for measurement of return on investment. So can PROs apply its methods to focus their own evaluation? Melanie May investigates.
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.
Client: The REaD Group PR Team: Eulogy Campaign: Launch of the Bereavement Register Timescale: February 2000 - ongoing Budget: pounds 30,000 The REaD Group, which specialises in 'suppression' technology, launched the Bereavement Register after a year's research into the effects that...
The perils of guerrilla marketing are there for all to see following complaints about Borkowski PR's 'We know where you live' campaign on behalf of Amnesty International. The fax would have ended up in the bin in most news-rooms, but to a freelance journalist working from home the message...
Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations.
Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.
Client: The Environment Agency