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Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.
Boeing's decision to review its PR account in the UK signals an upping of the ante in its trans-Atlantic battle with rival Airbus. Tom Williams identifies the players, the planes and the corporate reputations at stake.
With Christmas just a fortnight away, shopping centres and retail giants have all gone into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to lure consumers.
Mark Littlewood sneaks in a cigarette after his photo-shoot to help him 'warm up' for our interview - he later reveals he suffered a 'serious health scare' last April in which he nearly died from an asthma attack.
As this edition is the final PRWeek of 2004, it behoves this column to touch on some of the big issues of the year. Just as I was scratching my head over this tall order, the BBC came to my rescue with its Bhopal bloomer. As a theme it has all the elements: corporate responsibility - or lack of it -...
With most of the nation's media still obsessed with the Blunkett affair, last week's important pre-Budget report was a one-day wonder. Chancellor Gordon Brown's wife Sarah may have found time to lunch with the Home Secretary, but her husband will have been less supportive. He would have preferred stories...
The BBC is ending the year, as it began it, under the public microscope.
Martin Ballantine, MD/creative director at Revolver Communications, on the 'positive' Nadia Gabbie.
A company's standing in the press can see business rise or fall. Adam Hill analyses the results of PRWeek's Reputation Monitor for 2004.
To get the maximum effect from an integrated marketing push, teamwork is essential, says Maja Pawinska. Everyone claims to be doing it all the time, but underneath the breezy assertion that integrated marketing is part of the PR agency's offering in the 21st century, it may not strictly be the case.
