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NEWS: Henderson shakes up accounts

08 Dec 1995

Fund management group Henderson Administration is to review its public relations accounts with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions.

NEWS: PR EUROPE

08 Dec 1995

SOFIA: Pitch for Bulgarian privatisation

NEWS: The International Spinal Research Trust

08 Dec 1995

The International Spinal Research Trust is looking for corporate sponsors to join forces with former Superman star, Christopher Reeve and PR agency Shandwick, in supporting Push 2,000, a 1,000-mile fundraising wheelchair challenge from Land s End to John O Groats. Reeve, who broke his neck in a riding...

MEDIA: PR told to claim the high ground

08 Dec 1995

TV sales house Laser has warned the PR industry that it needs to capture the communications high ground if it wants to play a role in broadcast sponsorship.

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

ONE VISION: Improving communications between disciplines means improving communications with customers INTEGRATION INITIATIVE: Job swaps and access to other agencies training schemes can boost joint ambitions MARKET WINNERS: Integrated success stories require commitment and understanding from the...

NEWS: Hill & Knowlton wins Flora race

01 Dec 1995 | by LEXIE GODDARD

Flora, sponsor of next year s London Marathon, has hired Hill & Knowlton to handle a pounds 250,000 PR campaign in a bid to spread coverage of the race beyond the sporting media.

NEWS: Karen Earl wins Silk Cut tennis deal from H&K

01 Dec 1995

Gallaher has taken its Silk Cut Tennis Challenge PR account from Hill & Knowlton and handed it to Karen Earl.

ANALYSIS: BIG QUESTION; Can PR people afford to ignore the Internet?

01 Dec 1995

Richard Edelman, Edelman Worldwide

COMMENT: LETTERS; Time to be grand masters of the game

01 Dec 1995

Roger Haywood s continuing of the debate about the relationship between public relations and marketing can be best summed up by the analogy of a chess player.

NEWS: STOP PRESS

10 Nov 1995

Colver resigns as Tory comms role

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