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17 Dec 2010
1. Three-quarters of marketing chiefs say in-house PR should not handle social media - 7 December
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From prweek.com/uk: Most read
17 Dec 2010
1. Rolls-Royce considers agency pitch in bid to boost corporate reputation - 9 December
From prweek.com/uk: Watch
17 Dec 2010
Antoine Soussaline, production director at Edelman Digital, talk about the impact the changes to the Office of Fair Trading's regulations will have on the PR industry, and the best way for PR professionals to integrate these changes into working practices.
From prweek.com/uk: Feedback - Should the IT or PR team oversee social media?
17 Dec 2010
- The PR team is best placed to tackle Twitter
Media: Red takes leap into cyberspace
17 Dec 2010 | by Kate Magee
Translating a glossy women's monthly magazine into a decent website is not an easy task. Last week, Red magazine overhauled its online presence by launching Red Online, a website teeming with opportunities for PR professionals, which aims to provide practical help, news and promote greater interaction...
Campaign: Public sector - Recycling drive gives food for thought
17 Dec 2010 | by Cathy Bussey
Campaign: Food Waste Recycling Roll-Out Client: Oxfordshire Waste Partnership PR team: Cherwell District Council Timescale: March 2009-October 2010 Budget: £26,000 In 2003, Cherwell District Council started an alternate-week kerbside recycling and waste collection scheme that increased the...
Campaign: Food and drink - Talisker sets sail to raise cash for charity
17 Dec 2010
Campaign: Talisker Bounty Boat Client: Talisker Single Malt Scotch Whisky PR team: Grayling Timescale: April-June 2010 Budget: £19,500 Talisker is made near the sea on the Isle of Skye. Parent firm Diageo wanted to lift the product out of the food and drink pages. The idea was to sponsor a...
Campaign: Corporate - Golden Square gets young people sorted
17 Dec 2010
Campaign: Get Sorted Client: Golden Square shopping centre PR team: de Winter PR and Marketing Timescale: September-November 2010 Budget: £8,000 Golden Square is Warrington's largest shopping centre with 120 high street retailers. The centre hosted an event along with the British Council of...
Campaign: CIPR Pride Awards 2010 North East: Angels of the North
17 Dec 2010
NewcastleGateshead and Gardiner Richardson are among the winners in the North East.
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