NEWS ANALYSIS: A new era for Liverpool?
05 Dec 2007 | by Patrick Dye
The European Capital of Culture will once again be in Britain in 2008, but will it give Liverpool the cultural boost it desires? Patrick Dye examines the city's plans.
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NEWS ANALYSIS: City firms braced for storm
12 Dec 2007 | by Alexandra Jardine
The economic downturn means City PR firms could be facing a drop in revenue, but some experts say clients need help now more than ever. Alexandra Jardine reports.
MEDIA ANALYSIS: It pays to listen carefully to the Echo
05 Dec 2007 | by Kate Magee
As one of the UK's biggest paid-for regional titles, the Liverpool Echo is an obvious target for PROs seeking a mass audience. But, as Kate Magee discovers, a tailored rather than scattergun approach is required.
MEDIA ANALYSIS: The Sun gobbles up online rivals
28 Nov 2007 | by Robert Gray
The Sun's online offering has proved hugely popular with the public and PROs alike. Robert Gray looks at the factors behind thesun.co.uk's meteoric rise.
NEWS ANALYSIS: Disk scandal rocks trust in Treasury
28 Nov 2007 | by Matt Cartmell
When a pair of disks containing sensitive data about 25 million UK citizens went missing last week, the PR shock wave reached beyond the Treasury to include a range of public and private bodies. Matt Cartmell reports.
REPUTATION CHECK: Retailer ethics leave shoppers cold
21 Nov 2007 | by Claire Murphy
In the wake of the Gap child-labour scandal, consumers are cynical about retailers' ethics.
MEDIA ANALYSIS: N Ireland media enter new era
21 Nov 2007 | by Gemma O'Reilly
Now that political violence is no longer dominating headlines in Northern Ireland, Gemma O'Reilly looks at whether there is more space for consumer news.
NEWS ANALYSIS: How ‘crap towns' learned to hit back
14 Nov 2007 | by Matt Cartmell
After being branded as the "worst place to live in the UK" by a TV programme, Middlesbrough Council's comms team has come out fighting. Matt Cartmell looks at how other areas have dealt with similar crises.
MEDIA ANALYSIS: Wake up to the potential of GMTV
14 Nov 2007 | by Hannah Marriott
ITV's flagship breakfast show might seem like a soft option, but it can be an effective way to get a message out to a large audience. Hannah Marriott reports.
NEWS ANALYSIS: Are blogs damaging pharma firms?
07 Nov 2007 | by Gemma O'Reilly
Patients are increasingly turning to the internet in order to select their own treatments. Gemma O'Reilly considers the implications for pharma PROs whose ability to influence blog chat is limited by regulations.
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