Letter - Remember: bloggers are real people, too
30 Jun 2006
If you stop worrying about blogs as media ('Blogs under audit,' 23 June), then you will regain a better perspective - that bloggers are people.
Click
to remove filters
The pages of PRWeek regularly exalt the achievements of the senior people - often in age as well as in rank - in the industry. It is the personalities with the grey, or greying, hairs that tend to serve as the more interesting role models - they invariably have stories to tell and experience to impart....
If you stop worrying about blogs as media ('Blogs under audit,' 23 June), then you will regain a better perspective - that bloggers are people.
Your feature on the NHS 'crisis' ('How NHS woes became a media maelstrom,' 16 June) must have made rather tired reading for those of us who have had to struggle along in health service PR for many years. For us there are a number of rules we live and die by.
Contrary to your feature on the NHS crisis, the Department of Health does have a comms strategy, and we are happy to talk about it.
Veronique Attas, partner at The Media Foundry, on the 'inspiring' Hannah Roberts.
So long as England continue to stagger through the World Cup, an eye-catching 'brand experience' created by Frank PR on behalf of Sure Sport for Men, will continue to cause a stir in London.
If (the real) Becks needs any inspiration for this Saturday's quarter-final against Portugal, he could do worse than look to Bell Pottinger Corporate & Financial.
While Frank PR has been busy deploying a David Beckham lookalike (see left column), PROs at Airport Express have enlisted their own doppelganger.
Just a few weeks ago, Diary revealed that Maxim was to launch a feature titled 'Plugs For Snogs', in which PR executives get amorous with a reader of the lads' mag to bag free coverage for clients (PRWeek, 19 May).
Hampton Court Palace made headlines at the start of the week after 'extra security' was called in following complaints from revellers at gigs (by the likes of Eric Clapton and Van Morrison) that their - in the words of Monday's Sun - 'sarnies were being snaffled'. The Outside Organisation - PR agency...