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HEALTHCARE: Pharma giant Roche has handed Counsel a six-figure PR brief for market-leading indigestion treatment Rennie. The Huntsworth Group firm was appointed after a two-way pitch against incumbent Weber Shandwick Worldwide.
Specialist pharma products firm The Martindale Group has hired Fuel as its communications adviser. Fuel's one-year brief is to raise Martindale's corporate and product profile within the trade. Fuel owner and manager Gillian Waddell will handle the account. Martindale is the UK pharmaceutical...
Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only....
DUBLIN: IVAX Pharmaceuticals has hired Plunkett Communications to handle PR across Ireland. Account director Ciara Sweeney leads the brief. Other recent client wins include the Nuremore Hotel & Country Club and the New House Interiors & Garden Show, which is co-ordinated by Expo Exhibitions....
Two websites launch this week to provide healthcare PROs with access to information and research data. Condom manufacturer Durex has launched an online sexual health resource, while Health Media Group has relaunched health-news.co.uk, which provides education and information services, in...
Pro-life groups ramped up their PR efforts this week to make plain their condemnation of human embryo research following the creation of the first embryonic human clone in the US. Political campaigners The ProLife Alliance and charity LIFE have been quick to put emergency media relations...
WARREN, NJ: Makovsky & Company will spearhead a campaign by pharmaceutical company Celgene to expand its controversial drug Thalidomide to European and Australian markets. Once banned in the US, the drug was given limited FDA approval in 1998 as a treatment for leprosy. More recently, however,...
The news this week that the NHS organisation responsible for communicating best practice procedure has itself sought PR help might alarm some. But with the outgoing president of the General Medical Council Sir Donald Irvine last week saying that patient demands are increasingly as exacting as...
GENEVA: The International Federation of Pharmaceutical Manufacturers has taken on APCO Worldwide to handle communications surrounding the global debate on medicine trade policy. APCO UK will oversee reputation management on the pan-European brief, which is to be co-ordinated by APCO's dedicated...
NEW YORK: Ketchum has won a PR brief for Novartis' yet-to-be-branded arthritis treatment. The agency beat Hill & Knowlton and Chamberlain Communications Group for the account to handle all communications in the US for the COX189 through the drug's launch. The drug is expected to become available...
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