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Sportswear giant Adidas this week handed a consumer PR brief to the agency team led by its former global PR chief. Ketchum Life's sports marketing team, led by board director Steve Martin, has been hired on a project basis to promote a footwear range that is set to launch in March....
Virgin's lingerie label Virginware is on the hunt for a consumer PR firm to handle all its external communications. The underwear and swim-wear firm, which launched its first range in September, is to stage a pitch in January following the demise of its incumbent consumer agency Kable PR,...
PUBLIC AFFAIRS: The Tobacco Manufacturers Alliance is to lose public affairs director John Carlisle at the end of this month. Carlisle will now work as an independent political consultant, having joined the TMA in 1997 after 18 years in Parliament. He will continue as ad hoc adviser to the TMA.
CONSUMER: Grappa has been hired by designer jeweller Nicholas James to promote its products in the high-end fashion and bridal press. The agency won the business on the back of its work for Top Shop's jewellery line Freedom.
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek,...
The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance of...
NEW YORK: Jack Bergen has resigned the presidency of the Council of PR Firms to become SV-P of corporate affairs and marketing at Siemens, joining an elite band of industry PROs by taking the top marcoms role at a blue-chip corporation. In his new role, Bergen will be responsible for developing...
Client: Adidas PR Team: Hill & Knowlton with in-house support Campaign: 'Fevernova' World Cup football launch Timescale: Ongoing Budget: Undisclosed Although all are round, footballs are not all the same. Different designs have different characteristics and technology is moving forward...
Snacks giant United Biscuits has appointed Hill & Knowlton on a pan-European corporate and public affairs brief. The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender. Corporate...
CONSUMER: Haygarth Group has been appointed by pet-food manufacturer Friskies for consumer and trade work on its Felix brand. Brand activity will include in-store merchandising and point-of-sale promotions, in addition to consumer PR.
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